Available for new projects

Building Smarter Workflows. Delivering Better Experiences.

I'm Rov, a Virtual Assistant and CRM & Automation Specialist helping businesses streamline operations, improve customer experiences, and build smarter digital systems.

Virtual AssistantGoHighLevel SpecialistCRM & Automation SpecialistCustomer Experience Professional
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Portrait of Rov Dela Peña

Since 2017

Customer Experience & CRM

Rov Dela Peña

About Me

More Than Support. I Build Solutions.

I'm a results-driven Virtual Assistant with extensive experience in customer service, technical support, sales, CRM management, and business automation.

Throughout my career, I've worked with different teams and businesses, helping manage customer relationships, resolve technical concerns, streamline workflows, and improve day-to-day operations.

My experience combines customer-facing expertise with technical capabilities, allowing me to support businesses beyond administrative tasks.

I enjoy finding better ways to work, simplifying processes, and building systems that help businesses grow.

"I don't just provide support. I help businesses work smarter."

Core Expertise

What I Bring to the Table

Customer Support & Client Management

  • Email, chat, and phone support
  • Customer relationship management
  • Technical troubleshooting
  • Customer retention and satisfaction

GoHighLevel & CRM Management

  • CRM configuration and management
  • Pipelines and contact management
  • Custom values, fields, tags, and smart lists
  • Calendars and appointment management
  • Subaccount setup and administration

Workflow Automation

  • GoHighLevel automation workflows
  • Zapier integrations
  • Lead management automation
  • Automated notifications and follow-ups
  • Third-party integrations

Client Onboarding

  • Account setup and configuration
  • Client onboarding processes
  • System walkthroughs and demonstrations
  • Documentation and process management

Website & Funnel Design

  • Landing page development
  • Website creation and management
  • Lead generation funnels
  • Forms and calendar integrations
  • Website optimization

Sales & Account Management

  • Sales support
  • Customer retention
  • Account management
  • Client communication
  • Problem-solving and relationship building

Professional Experience

Where I've Made an Impact

  1. Credit Repair Junkies

    2024 – 2026

    Virtual Assistant

    • GoHighLevel CRM management and configuration
    • Workflow automation and system integrations
    • Client onboarding and account setup
    • Website and funnel development
    • Calendar, pipeline, and contact management
    • Technical troubleshooting and customer support
    • CRM integrations and business process improvements

  2. TSA Philippines

    2018 – 2025

    Messaging Agent

    Supported Telstra and Dish Network customer operations.

    • Customer service through messaging channels
    • Technical support and troubleshooting
    • Customer account assistance
    • Problem resolution and customer satisfaction
    • Sales and customer retention support

  3. Concentrix

    2017 – 2018

    Account Manager

    • Customer account management
    • Customer relationship development
    • Sales and account support
    • Resolving customer concerns
    • Delivering quality customer experiences

Featured Work

Real Systems, Real Workflows

Screenshots from actual work. Client details are kept confidential.

Multi-Branch Lead Qualification Workflow

CRM & Automation Systems

Multi-Branch Lead Qualification Workflow

A conditional GoHighLevel workflow that routes leads by survey answers to the right calendar, pipeline, and nurture sequence.

GoHighLevelConditionsCalendarsOpportunities
Facebook Lead Form Automations

CRM & Automation Systems

Facebook Lead Form Automations

An organized library of workflows capturing Facebook lead forms and Typeform submissions for service businesses.

Facebook Lead AdsTypeformWorkflows
Email & SMS Nurture Workflows

Client Onboarding Systems

Email & SMS Nurture Workflows

Segmented email and SMS workflows for different audiences of a bookkeeping service.

EmailSMSSegmentation

Website & Funnel Development

Landing Page & Funnel Project

Placeholder — add a screenshot and description of a landing page or funnel you built.

FunnelsFormsCalendars

Customer Experience & Support

Customer Support Process

Placeholder — describe a support or troubleshooting process you improved.

SupportTroubleshooting

Services

How I Can Help You

01

Virtual Assistant Services

Reliable day-to-day support so you can focus on growing the business.

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02

GoHighLevel CRM Setup & Management

Subaccounts, pipelines, custom fields, calendars, and smart lists set up right.

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03

Workflow Automation & Zapier Integration

Automated follow-ups, notifications, and app-to-app integrations.

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04

CRM Management

Clean contacts, organized pipelines, and data you can trust.

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05

Client Onboarding & System Setup

Smooth onboarding flows, account configuration, and walkthroughs.

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06

Website & Funnel Development

Landing pages and funnels with working forms and calendars.

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07

Customer Support & Technical Assistance

Friendly, clear support across email, chat, and phone.

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Tools & Technologies

My Tech Stack

GoHighLevel
Zapier
CRM Systems
Twilio
WordPress
Website & Funnel Builders
Email Marketing Platforms
Automation & Integration Tools

Contact

Have a Project in Mind? Let's Build Something Great.

Whether you need help managing your business operations, automating workflows, improving customer experiences, or building digital systems, book a free 30-minute call and let's talk about it.

Working with clients worldwide

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